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  • The Guinness Zone - slide 1
  • The Guinness Zone - slide 2
  • The Guinness Zone - slide 3
  • The Guinness Zone - slide 4

The Guinness Zone

The evolution of Guinness branding for the Guinness Hopstore. The design layout was based on concentric circles of information with the product 'Guinness' at the centre. The aesthetic was modern and up beat in contrast to the period aesthetic of the Hopstore building.