• The Guinness Zone - slide 1
  • The Guinness Zone - slide 2
  • The Guinness Zone - slide 3
  • The Guinness Zone - slide 4

The Guinness Zone
Guinness Ireland Group

Conceived and developed in collaboration with Guinness Heritage and Diageo global marketing and project management departments, the 'Guinness Zone' depicts the evolution of Guinness brand.
The exhibition narrative took its inspiration from the concentric circles of the brand, placing 'Guinness' the product at the centre of advertising.
The design layout was based on concentric circles of information with the product 'Guinness' at the centre. The aesthetic was modern and up beat in contrast to the period aesthetic of the Hopstore building.
We were also commissioned to design the story of brewing for the Hopstore.

We were delighted to be able to work with an Irish Designer with international experience when developing our Gallery of Advertising. It is a vibrant exciting display and has been a very successful addition to our exhibition here in the Hopstore.
Anne Lewis, General Manager