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  • Explore our Boyne Valley
  • Musuem planning and build
  • Museum plan
  • Exhibition design and planning
  • Interpretative planning

"Experience is not what happens to you, it is what you do with what happens to you" Aldous Huxley

  • Ann Scroope
  • MA Heritage and Interpretation (Hons) Univerity of Leicester
    BDes Ind Des (Hons) National College of Art and Design, Ireland Access Auditor, University of Ulster
    Conservation in Design, Royal College of Architecture, Australia
    Fire protection in design, Fire Protection Agency, England

    Ann holds a primary degreee in industrial design and masters degree in heritage and interpretation. She is also 2020 receipient of the University of Leicester Professor Hooper- Greenhill prize for outstanding research relating to museum learning, communications and visitor studies.She brings specialist interpretation know-how to all stages of heritage developments. She is a cultural communicator and visitor advocate.

    Her projects are proof that the sustainable power of cultural heritage lies in the strategic marraige between unique content, innovative interpretation, intelligent creativity, imaginative and commercial reality.

    Ann was awarded a scholarship to Kilkenny Design Studios. She then worked for seven years with design studios in Australia and Britain on prestigious projects such as the Communications Museum for the State of Victoria and the Cabinet War Rooms for the Imperial War Museum London. Her design work for the Aeronautics Gallery for the British Science Museum was highly praised by architect Sir Norman Foster. In 1995 she returned to Ireland to design Kilmainham Gaol Museum. On the success of that project she went on to form Ann Scroope Design Ltd. Her projects have won over fifteen national and international awards for interpretation and design innovation.

    Ann has completed CPD courses in Universal Access Auditing, Conservation in Design and Fire Protection in Design of Exhibitions.


    Fáilte Ireland was delighted to have Ann Scroope as a mentor on our panel to provide advice and guidance on interpretation to heritage sites and visitor attractions around the country. Her experience and knowledge of the whole area of interpretation, as well as her creativity in bringing our stories to life for visitors, were of great value to the industry participating in the mentoring programme, providing them with clear and practical ideas for enhancing their interpretation and developing their visitor experience.

    Maeve Mc Keever Failte Ireland

    Scroope Design has made a critical contribution to the planning and proposed development of the Visitor Centre at Pearse's Cottage, Rosmuc. The approach at all stages has been thorough, innovative and practical. The attention given, the understanding of the brief and the significant influence of the cultural and linguistic environment is reflected throughout all her work. Ann delivered a comprehensive and robust template which has incorporated not only the needs identified by the steering group but also the suggestions and ideas of the very broad group of stakeholders.

    Sonya Nic Lochlainn, Planning & Project Manager, Údarás na Gaeltachta

    Ann helped the Pearse Museum identify its vision in relation to the exhibition, but also challenged and questioned that vision when necessary. Her repeated emphasis on the needs of visitors, particularly visitors with disabilities, was invaluable. She also kept us focussed on the idea that unless an exhibition communicates ideas and information clearly, it cannot be considered a success.

    Brian Crowley, Curator, Pearse Museum, St Enda’s, Dublin.

    I regard Ann as in the forefront of Irish specialist museum designers. She possesses high visual and emotional intelligence in reaching for solutions and in dealing with clients. She has a strong commitment to making exhibitions work for a diverse public.

    Dr. Michael Ryan, Director of the Chester Beatty Library, Dublin, 2003.